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Mazda, whose sales are plummeting, brought a concept car and a SKYACTIV-X compression ignition engine at the Shanghai auto show, without the expected new generation of Mazda 3 and Mazda 6 models. How to deal with the declining sales of Mazda without new products? Seihiko Watanabe, executive director of Mazda and chairman of Mazda China, said that sales would be boosted by the launch of a new generation of products such as the MAZDA3, while insisting on value sales and would not take measures to reduce prices or fight a price war. Mazda, which has a strong terminal price, has been widely controversial.
For a long time, many consumers have been very curious about the car prices offered by automobile manufacturers to their internal employees. Will the internal discount rate be much lower than the terminal market price? Recently, "Automotive Industry concern" learned from relevant channels of FAW that the purchase price of Atez's employee activities is much lower than the market transaction price, basically low.
Mazda's sales have fallen for 12 months in a row! Mazda announced that it sold 17000 units in China in April, down 31.2 per cent from a year earlier. The cumulative sales from January to April were 69385, down 32 per cent from a year earlier. Mazda believes that China's auto market is still in the doldrums, and Mazda's April sales are not optimistic. Mazda has two major sales channels in China. Changan Mazda has sales of four models, of which Onksera, CX-5 and CX-8 are domestic models, while imported small SUV CX-3 is also sold under Changan Mazda. FAW Mazda has Atez, CX-4 and.
Mazda, which specializes in rotor engines, has once again become the focus of attention in the industry after Mazda announced a collapse in profits in fiscal year 2018. Mazda's net profit for fiscal 2018 fell as much as 43% to 63.48 billion yen (3.93 billion yuan), according to the financial report. The United States and China are Mazda's first and second largest markets in the world, but Mazda's sales in these regions were low in fiscal 2018. In the Chinese market, Mazda sales fell 12% in 2018 compared with the same period last year, but the decline continued to extend to 2019, with cumulative sales of 69% from January to April this year.
Mazda, which has the value concept of "creating blue sky technology" and "the unity of man and horse", has recently been bowing to reality. Mazda, which claims that it will never cut prices, has also made preferential activities to significantly reduce prices in the face of declining performance and unable to sell inventory cars. Some media revealed that the naked car costs 189800 FAW Mazda 2018 Atez, and the direct driver is about 40, 000, which can be driven away with only 150000. Earlier, Yan Xinglong, Mazda's head of public relations in China, said in response to the "talkative" Chinese market: "We accept the objective fact of declining sales, but Mazda will not change its established strategy (value sales) because of falling sales, let alone.
On April 8, Mazda (China) officially released its retail results in the Chinese market for the first quarter of 2022 on its website. Data show that Mazda's cumulative sales in China from January to March in 2022 were 35853, down 28.2% from a year earlier, of which March sales were 8608, down 54.0% from a year earlier. According to the official website, Mazda's models currently on sale in China include Anksera, Atez, CX-8, CX-5, CX-4 and CX-30/CX-30 EV. The main source of sales is Oncella, which sold 21347 vehicles in the first three months, CX-5 and CX-....
Mazda has another domestic new car on the market. On May 28th, Changan Mazda CX-30 launched a total of 8 models with 2.0L naturally aspirated power, with a price of 12.99-171900 yuan. As a small SUV,CX-30, it will compete with Honda Color / X-RV, Toyota CH-R, Volkswagen Tanguo, Hyundai Onchino and other models.
According to Automotive Industry concern, Mazda 6, a medium-sized sedan, has been suspended and permanently suspended from sale, according to the Mazda Japanese website. Officials say the Mazda 6 will no longer accept any orders for current models and will stop selling after the inventory is sold out. This also means that Mazda 6 will withdraw from the market forever, but with the same
After four consecutive months of rising sales, Mazda fell again in August. A few days ago, Mazda China announced its August sales results, which were 17327 vehicles in August, down 2.27% from the same period last year, mainly due to the weak growth of FAW Mazda. In August, FAW Mazda sold 5013 vehicles, down 35.03 per cent from a year earlier, while Changan Mazda sold 12314 vehicles, up 22.98 per cent from a year earlier, according to official data. In terms of specific models, Mazda 3 Oncella had the highest sales, with 7268 vehicles sold in August, followed by CX-4 and CX-... respectively.
It has always been the sales strategy of the Mazda brand to use value marketing instead of "price for quantity", but in February, many sales channels have given news of the price of more than 130000 or 140000 packets of Mazda Atez, which means that Mazda also has to reduce the price to get rid of inventory.
There is no doubt that the most popular model of Mazda is the new generation of Mazda 3. Since its launch at the Los Angeles Auto Show in 2018, the new Mazda 3 has received a lot of attention. The price of Taiwan's New Mazda 3 has been announced: NT $79.9-98.9 million (RMB 17.65-218400). The new Mazda 3 is the same as the old one. It is divided into hatchback version and car version. There is no doubt that the new car design is more radical and has a higher eye-catching index than the previous generation. According to data released by Mazda on Taiwan's official website, the size of the new car is 4660 (4460) *.
Japanese car company Mazda has announced that a new generation of Mazda 3 AXELA will adopt a globally consistent naming style, and the new car will be named as "MAZDA3" to raise the awareness of the Mazda brand, Japanese media reported. Mazda plans to update all its product groups, from appearance to body design to engines, and this is the first move. Mazda 3 was named Mazda 3 when it first entered the domestic market, but Mazda 3 adopted the naming method of AXELA after its replacement. It should be pointed out that Mazda 3 is called "Axela" in Japan.
Some time ago, Changan Mazda 3 Unksera and CX-30 compression ignition version officially launched, as Mazda compression ignition engine in China for the first time, the two models are priced at 189900 yuan and 199900 yuan respectively. This price is "persuaded to reduce the price" for many consumers, but there is no final conclusion on the compression ignition version of the model. After all, there are many possibilities for compression ignition technology. If there is an obvious increase or advantage in all aspects, then even a slightly higher price is acceptable. Recently, the domestic well-known automobile website has carried on the performance test to the Mazda CX-30, the test result proves that the Mazda compression ignition version not only.
The Mazda brand has a certain history since it entered the domestic market, but it has been in a state of malaise in the domestic market because of its less pricing. In this regard, Mazda hopes to bring a unique model to break the deadlock and launch the new Changan Mazda CX-30 model today, according to the previously announced pre-sale price range of 12.99-176900 yuan.
A few days ago, "Automotive Industry concern" learned from relevant sources a "notice about the discontinuation of production of CX-8, CX-4 and Atez." According to the notice, according to the company's strategy, the factory will stop producing CX-8, CX-4 and Atez models in March 2023. As of press time, Changanma
Recently, a Changan Mazda 4S store put up three posters involving three models: Atez, CX-4 and Onksera. Among them, the official guidance price of Atez, which is 18.98-218800 yuan, is 13.29-153200 yuan after the reduction. The price of the whole CX-4 line is reduced by 4.38-5.09.
On March 1, Changan Mazda announced that the price of all its CX-5 models will be reduced by 26000 yuan, with an adjusted price range of 14.98 yuan to 210800 yuan. At the same time, the CX-4 2.5L two-wheel drive smart version stopped production, from the original 6 models to 5 models. According to Changan Mazda, this time
The new Mazda brand Chuangchi Blue Sky X 2.0L compression ignition engine has been officially introduced into China, and two new Changan Mazda cars equipped with this engine are on the market. On Sept. 16, Changan Mazda announced that the price of the CX-30 X compression ignition version of Mazda is 199900 yuan, and that of the Mazda 3 Oncella X compression ignition version is 189900 yuan. As new models, the appearance and interior of the two new cars are no different from the current models, only in terms of power system and configuration. Specifically, the top model of the current Mazda 3 Oncella costs 168900 yuan, with a 2.0L engine, and the compression ignition version launched this time.
At the 2019 Chengdu Auto Show, the new Mazda 3 officially opened for pre-sale, and the pre-price of the new car is 12.59-178900. The Mazda 3 was officially unveiled at the 2018 Los Angeles Auto Show. The main changes to the new car are lengthening the size and upgrading the configuration, while only a partial upgrade has been made on the internal and external appearance, offering a choice of 1.5L and 2.0L naturally aspirated engines. In terms of appearance, the new generation of Mazda 3 Onksera uses the new Mazda family-style "soul" design language. Among them, the forward air grille has a larger area, and the center is blackened, with sharp LED headlights on both sides, and in the middle net and large.
Mazda's sales in China have fallen for 13 months in a row! Today, Mazda's official Chinese sales figures for May were 17385, down 29% from the same period last year, with FAW Mazda selling 6158 and Changan Mazda selling 11227. As in the past, Mazda believes that it is related to the overall depressed environment of new car sales in China, and continues to adhere to the "value marketing" strategy. Yasuhiko Watanabe, chairman of Mazda China, said: "the Chinese car market remains in the doldrums and Mazda's sales are still facing challenges. Together with our two partners in China, we will continue to adhere to value management.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
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